Amazon judges your style, so we judged it

It's camera-equipped Echo Look uses AI to evaluate which outfits look best on you

Lately I’ve been putting on my pants in front of a camera. Dressed, I say out loud, “Alexa, take a picture,” and Amazon’s tube-shaped Echo Look snaps a shot. Moments later, a photo of me modeling the day’s clothes appears on my phone. If I change outfits and ask Alexa to snap again, the $200 camera goes further: It judges which ensemble looks better.

Yes, judges—as in, what were you thinking wearing those white skinny jeans? Amazon has used technology as a tastemaker since it began recommending books in the late ’90s. But how could a machine possibly weigh something as