Apalya Technologies Private Limited, a Hyderabad-based mobile TV and video delivery platform developer, has bagged the global rights for exclusive mobile, video streaming for all Indian Premier League (IPL) matches for two years, including the current 2011 season. The company was also the mobile TV partner for IPL’s 2009 and 10 seasons.
“During peak IPL season, the average viewership on mobile viewing has gone up to 14 minutes per day and we have so far streamed more than 1 million hours for IPL this year,” Vamshi Krishna Reddy, chief executive of Apalya Technologies, said in a press release on Monday.
The company has added more than a million new subscribers for its mobile TV services in the first five months of 2011, riding the wave of the World Cup followed by IPL.
