The certainty and uncertainty abounding Apple’s September launches are constant. Nearly everyone knows that the new phone would look and feel like the older one — as they say, if it ain’t broke, don’t fix it — still, there’s always the expectation that Apple might throw a surprise with a feature or two. This year’s Apple iPhone 13 launch has been no different. Apple was consistent with its design and presentation style, promising 20 per cent more something and 30 per cent higher another thing. Consumers demand a new model every year, and if a company were innovative every year,