Apple leads global premium phone market; OnePlus enters top 5: Counterpoint

In India, OnePlus surpassed Apple and Samsung to become the top premium smartphone brand in Q2FY19 with a market share of 40%

Even in the absence of a new product line-up and sluggish demand for iPhone X in a few countries, Cupertino-based technology giant Apple has managed to lead the global premium smartphone segment, followed by South Korean electronics giant Samsung in the second quarter. Chinese smartphone manufacturer OnePlus, which became the top smartphone brand in India surpassing Apple and Samsung in the premium smartphone segment, also made it to the list of top five.

According to the report, Apple led the global premium smartphone segment capturing 43 per cent market share, almost twice the size of Samsung (24 per cent). Interestingly,