Business Standard

Monday, December 23, 2024 | 12:27 PM ISTEN Hindi

Notification Icon
userprofile IconSearch

Apple plans to expand ads biz through 'suggestion' section in its App Store

Apple Inc is planning to expand its advertising business by adding a second advertising slot in its App Store search page's "suggested" section, the Financial Times reported on Thursday

Apple, App Store, App Store Award

Reuters

(Reuters) - Apple Inc is planning to expand its advertising business by adding a second advertising slot in its App Store search page's "suggested" section, the Financial Times reported on Thursday.

The new advertising slot, which will be rolled out by the end of the month, will allow advertisers to promote their apps across the whole network, rather than in response to specific searches, according to the report. (https://on.ft.com/3sG7Ikn)

The report comes as Apple plans to send prompts to iPhone users to allow apps to use their data for personalized advertising, a move that has drawn backlash from tech rival Facebook Inc, which argues the changes will hurt the social media company's ad business.

 

Apple did not immediately respond to a Reuters request for comment.

 

(Reporting by Sneha Bhowmik and Shubham Kalia in Bengaluru; Editing by Shounak Dasgupta)

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

Don't miss the most important news and views of the day. Get them on our Telegram channel

First Published: Apr 22 2021 | 10:27 AM IST

Explore News