Business Standard

Apple to increase app store prices from Europe to Asia next month

Though it's faring better than some tech peers, Apple has grown more cautious as it confronts a sputtering economy

Apple App Store
Premium

Apple App Store

Vlad Savov and Takashi Mochizuki | Bloomberg
Apple Inc. unveiled major increases to its price tiers on apps and in-app purchases from Europe to Asia, protecting its margins as major currencies tumble against the US dollar.

Customers in nations that use the euro as well as those in Sweden, Japan, South Korea, Chile, Egypt, Malaysia, Pakistan and Vietnam will all see price hikes as early as Oct. 5, the company said in a message to developers. The move in Vietnam also reflects new local regulations around tax collection, Apple said, without elaborating on why it’s raising prices elsewhere.

The strong dollar may be a key driver. In

What you get on BS Premium?

  • Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Preferential invites to Business Standard events.
  • Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in