Apple unveils iPhone X, with facial recognition, no home button, at $999

Apple Inc unveiled its most important new iPhone for years to take on growing competition from Samsung Electronics, Google and a host of Chinese smartphone makers.

Chief Executive Officer Tim Cook showed off the iPhone X with an edge-to-edge screen during an event at the company’s new $5-billion headquarters in Cupertino, California, on Tuesday. Cook pronounced the name "ten," but it’s written as "X". The device, coming a decade after the original model, is Apple’s first major redesign since 2014 and represents a significant upgrade to the iPhone 7 line.

Apple shares have gained about 40 per cent this year