Bharat Sanchar Nigam Ltd (BSNL) has cut the rental for its One India plan, which offers STD calls at Re 1 per minute, from Rs 225 to Rs 180 per month. This will bring in over 11 million new subscribers to the plan, apart from the 300,000 existing subscribers. |
"Subscribers who pay Rs 180 rental charges will be automatically shifted to One India Plan," BSNL officials said. |
The offer will come into effect on November 1. The operator will make a formal announcement on Thursday as part of its Diwali Bonanza offer. |
The One India plan, launched in March this year, has so far drawn in about 3 lakh consumers. However, with the latest initiative, BSNL will bring under the plan about 1.15 crore users who pay Rs 180 rental charges per month. The scheme is expected to reduce the number of subscribers who switch to other telecom service providers. |