Can Apple TV+ make a dent in Indian OTT with its aggressive pricing?

At Rs 99 a month, Apple TV+ looks like a real steal, but its growth here also depends on local content and distribution

Apple may be late to the game, but its entry into internet video streaming is bound to cause ripples and shake up the status quo.

Last week, the Cupertino-based tech giant unveiled Apple TV+, its over-the-top (OTT) video service that will be available on Apple devices, a bunch of smart TVs and third-party streaming services. Apple TV+ will hit the screens on 1 November.

The move pits Apple against Netflix, the global force in OTTs, Amazon Prime Video, Roku and many strong local players. Only a few months earlier, The Walt Disney Co, one of the biggest content