CanvasM Technologies, Tech Mahindra's value added services (VAS) subsidiary, has tied up with Tata DOCOMO for offering workforce solutions. As part of the tie-up with Tata DOCOMO, the unified brand of Tata Teleservices Ltd., CanvasM will be launching a unique job portal service called 'Saral Rozgar', which will be offered by the former on its network in circles like Gujarat.
"We have partnered with CanvasM to offer job related services to blue collared job seekers. ‘Saral Rozgar” will provide a huge opportunity for the blue collared workforce in the country to access thousands of job postings with a click from their mobile," said GurinderSingh Sandhu, Head Marketing, Tata Teleservices Ltd.
A mobile VAS solution from CanvasM, 'Saral Rozgar' is targeted at providing utility based services to bottom of the pyramid , the blue-collar job segment. Using this service, a blue collar job hunter in the state, such as driver, maid, supervisor, plumber, electrician, and salesman, will be able to create resumes and apply for jobs through their mobile handsets over a simple human assisted voice call by dialing a short code 541410 using their TATA DOCOMO number.
According to Sandhu, the service, lets a job provider access a huge pool of registered job seekers on the website www.saralrozgar.com or voice and employ a blue collar job worker matching their requirement and criteria.
The service also enables both the parties to seamlessly connect with each other by simple click of button on mobile. The service will also enable the vast rural population willing to work in cities to register themselves from their phones and applying for the jobs at their convenience also helping the prospective employers to get better depth and width of talent.
Talking about the services, Jagdish Mitra, Chief Executive Officer, CanvasM said that there are more than one hundred categories of job seekers available under this service, which can enjoy the benefits of low cost service; location based opportunity matching; direct interface with job providers through the media that they understand.
"As part of CanvasM's focus on minimising the digital divide, we have developed India’s first such platform which combines the features of internet like service on a voice platform, therefore enabling the customer to use search , discovery and market place. As part of that platform, we are launching the first ever job market place service for blue collar workers.
With mobile VAS providing huge opportunities across sectors and projected to pace up further, we are confident that with this service, both job-seekers and job-providers will be able to explore the opportunities and benefit out of this unique service solution," Mitra added.
