Cellebrum.com seals deal with UK's ICE 365

The alliance will offer community VAS services to global markets

Parwanoo-based Cellebrum.com Pvt Ltd, a subsidiary of the B K Modi group, providing integrated telecom value-added solution (VAS), and UK's premier mobile interactive community service provider ICE 365 have entered into an alliance to offer community VAS services to global markets.

This partnership will see the emergence of India's single largest mobile interactive VAS provider that promises to offer community VAS services on multiple platforms multi-platform viz. GPRS, USSD and IVRS.

Speaking to Business Standard in Chandigarh today, Paul Shoker, group chief executive officer, ICE 365 Ltd, said the tie-up would enable them to tap the booming Indian telecom market and provide for a one-stop solution to VAS needs of the country.

"This association is consistent with ICE 365's strategy of developing our global footprint in growth markets, where we can create value for our stockholders," said Shoker. Major clients of the company include British Telecom, ITV, media channel of UK, the Loot newspaper, and the Meaningful Marketing Group.

Operating across all bearers in mobile telecom solutions domain, Cellebrum is a leading global roaming services provider in India with BSNL as one of its major customers.

Saket Agarwal, chief operating officer, Cellebrum.com, said, "Mobile value-added services are poised for rapid growth globally and we are excited to partner with UK's premier mobile interactive community service provider to tap the booming telecom domain across the globe."

With this partnership, ICE 365 will offer forward-looking, fresh and FuncitingTM multimedia viral mobile content and applications to directly connect with consumers.

In addition to the current workforce of 250 people, the alliance, spread over two continents of Europe and Asia, would employ an additional 100 skilled workers.