Cellebrum ties up with BSNL, MTNL for lakhpati contest

Cellebrum, an MCorpGlobal group company and Asia's leading integrated telecom value-added services solutions provider, has announced its tie-up with BSNL and MTNL in north India to launch its "Kaun Banega Lakhpati" contest.

Subscribers of BSNL and MTNL will be able to win total cash prizes worth Rs 500,000 (four prizes of Rs 100,000 each, 20 prizes of Rs 4,900 each) as a part of the contest.

The contest, developed by Cellebrum, is aimed at providing a rewarding experience for subscribers of the telecom operators. The contest will be available for all GSM and landline subscribers of BSNL and MTNL from October 15 to November 30.

Cellebrum Chief Operating Officer Saket Agarwal said, "BSNL and MTNL are two of the largest telecom conglomerates in the country. We believe that our association with these operators will help us reach the untapped territories of the country. Moreover, with Diwali in the offing, we believe that a contest like 'Kaun Banega Lakhpati' will definitely touch millions of aspiring individuals who want to make it big in a short span of time."

The contest is open for customers of Delhi, Rajasthan, Haryana, Punjab, Himachal Pradesh, J&K, UP.

Users in Haryana and Delhi will have to dial 126300 to access the service while subscribers in Punjab and UP (west) will have to dial 12630000 to participate in the contest. Customers can also participate through SMS.