CES 2018: Volkswagen, Uber to deploy Nvidia's self-driving technology

Nvidia is touting the tie-ups as a way of claiming leadership in the growing competition among component makers for whose technology will dominate the emerging field of self-driving cars

Nvidia, trying to spread its industry-leading graphics chip technology into new areas, said Uber Technologies and Volkswagen AG will use its artificial intelligence expertise to help bring self-driving cars to the roads.

Uber, the largest ride-hailing company, will use Nvidia processors and software for its forthcoming fleet of self-driving vehicles, the chipmaker’s Chief Executive Officer Jen-Hsun Huang said at the CES consumer electronics show on Sunday in Las Vegas. Volkswagen will deploy Nvidia technology to develop an intelligent co-pilot system, the companies said, and Huang was joined on stage by Herbert Diess, VW brand chief.

Nvidia is touting the tie-ups as a