Business Standard

Chinese brands take 50% of India's smartphone market

Chinese brands like Oppo, Lenovo, OnePlus, Gionee, Xiaomi took over 50%, compared to 19% a year ago

Samsung Galaxy Note 7
Premium

Samsung Galaxy Note 7

Reuters Mumbai
Chinese brands took their largest ever slice of the $10-billion Indian smartphone market in late 2016, accounting for more than one in every two phones sold - a growing market share that ate into sales from top-selling Samsung Electronics.

Samsung, the single most popular smartphone brand in India, commanded a roughly 30% market share just over a year ago. That slipped to 21% in November, according to tech research firm Counterpoint, the last month for which data is available.

Meanwhile - thanks to low cost, improved technology and an advertising blitz - Chinese brands like Oppo, Lenovo, OnePlus, Gionee and

What you get on BS Premium?

  • Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Preferential invites to Business Standard events.
  • Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in