Networking major Cisco today said it aims to tap the $400 million IT market outside the top six metros and would focus on partner-led business model to increase its geographical reach.
"We believe there is a significant addressable market outside the top six metros... About $400 million," Cisco India President (Partner Business Group) Pramodh Menon told reporters here.
He said the company plans to scale up operations and create growth leveraging on its partners. Cisco will develop joint business plans along with partners and allocate funding and resources to tap the market.
"Over the past few years, we have experienced remarkable growth in the partner-led segment. Today, this segment is a major contributor to Cisco’s revenue in the country; with significant headroom for market development and expansion, particularly in tier II and upcountry markets," Menon said.
Partner business group is the fastest growing business unit for Cisco in India and accounts for one-third of its India revenues.
"It is the fastest growing business division for us, growing at over 45% CAGR for the last three years. We would further increase our channel efforts to augment partner capabilities," Menon said.
The partner-led strategy will focus on increasing geographical reach and drive business for products and services for India market.
Cisco, which follows July-June financial year, will focus on strengthening its base across top 14 non-metros to which it would extend its reach in the current financial year.
These cities are Chandigarh, Lucknow, Gawahati, Jaipur, Bhopal, Indore, Ahmedabad, Vododhara, Bhubaneswar, Vizag, Coimbatore, Kochi, Kanpur and Patna.
Menon also said that its Unified Communications Manager BE 3000 - its first product designed and developed for the Indian market by its team here, has around 300 users at present. Cisco expects to sell about 10,000-12,000 units of the product in the next six months.
