Cogent products to combat mobile radiation

With the Health Minister recently issuing a statement in August based on the report prepared by the Telecom Engineering Center of DoT, on the possible health hazards caused by use of mobile phones, and the ever-increasing use of cellular phones, the stage has been set for launch of products to combat the possible hazards caused by constant exposure to mobile telephone radiation.

In response, Cogent EMR Solutions today launched several products to minimize exposure to mobile telephony radiation and enhance consumer safety here.

Telecom towers are a source of electromagnetic radiation, and there is nothing called safe radiation, said Ved Prakash Sandlas, principal advisor of Cogent Solutions.

Phones with minimum SAR of 0.3 watt per kilogram, were less hazardous compared to lower end ones with 4 watt per kg rating, said Sandlas.

China has recently adopted a 1 watt per kg rating norm to reduce radiation impact, he added.

Cogent EMR products covered 12 segments, ranging from radiation safe mobile accessories, apparels, uniforms, fabrics, paints, building material, glass films, together with radiation audit services, and shielding contracts.

Delhi based Cogent EMR claimed it was the only company in the radiation safety business.

According to Zafar Haq, chief executive officer of Cogent, it reported Rs 18 crore turnover in the October to March period last year, and had set a target of Rs 120 crore this fiscal, added Haq.

With a product range touching 100 articles, it was foraying into institutional sales.

Cogent EMR said it had received approvals from the Centre's Home and IT ministries in this regard.

The army, naval forces, para-military forces, and the police could be potential clients.

It expected revenue to be split equally between retail and institutional users. The company recently floated a subsidiary in the UK, called Cogent Radiation Solutions, and was scouting for partners in USA and Germany.

The pricing strategy for international markets would be different and it aimed over local products in those markets in terms of price.

The company would have country-master franchisees as partners in its international business.

The regional businesses would operate through regional-master franchisees, area development agencies, distributors, dealers, retailers and self-earners schemes, said Haq.

The company had an exclusive multi-product outlet 'Cogentree' in Delhi. Kolkata would get one soon.

Cogent was planning a Rs 12 crore second manufacturing base in Jammu to supplement its existing Delhi unit, to push sales to Rs 150 crore from an estimated Rs 60 crore per annum this fiscal, said Haq.