Smartphone users in India spend less than Rs 500 a month on mobile data but many have seen a 10 per cent rise in charges, according to a survey.
Voice over Internet Protocol (VoIP) app for emerging markets, nanu, on Wednesday released a survey according to which, 81 per cent smartphone users spend below Rs 500 a month on mobile data consumption and 64 per cent among these don’t spend more than Rs 300.
However, worrying the consumers, 64 per cent of Indians have witnessed more than 10 per cent jump in their data charges and 21 per cent noticed huge surge exceeding 50 per cent.
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Even after such a finding, only 10 per cent of users have installed ad blocking software in their phones.
Martin Nygate, founder and chief executive officer, nanu, said excessive competition amongst marketers to promote their brands has resulted in uncontrolled usage of data.
It’s important that marketers become more responsible and engage in non-intrusive ways of mobile advertising to prevent involuntary data consumption.
The survey also says mobile marketing remains ineffective in cultivating a positive brand-consumer relationship unless data consumption is made transparent and the expenses are borne by the advertisers.