Data-rich local Indian content provides fertile ground for tech companies

From creating local language content ecosystem and interactive platforms on smart TVs to helping people shop via video commerce, Indian content offers huge opportunities for tech and e-commerce firms

India’s digital content is experiencing phenomenal growth in the fast-growing short video and local language content space. It is turning out to be the largest and fastest-growing market in terms of engagement and monetisation for tech and e-commerce firms. 

One such firm betting big on this space is the local language technology platform VerSe Innovation. VerSe Innovation’s proprietary technology platform serves one out of every two internet users in the country across Josh and Dailyhunt, coupled with PublicVibe, the fastest-growing hyper-local video platform.

“Over the last 18 months, our business has seen massive explosive growth across our family of apps,” says Umang