The company, however, said it had not yet concretised plans to sell through value-added resellers and retail distributors.
Dell has a Rs 2,000 crore India business which has been growing by 50% for the past few years. Individual customers, however, contributed only 15% to this turnover, while the rest was contributed by sales to corporate houses.
According to Paul-Henri Ferrand, president, APAC South, targetting the individual customer is a big opportunity the company will now focus on. "India is one of the fastest growing markets for us and we will follow a hybrid market for sales here. While we will continue to sell through the Internet and over the phone, we will also look at selling through the retail route," he said. Selling through retail stores will also help Dell move into smaller towns in India.
The company is also very optimistic about its India operations. "As the computer penetration in India increases from 2.3% at present, growth in the next 10 years is likely to be unprecedented," Rajan Anandan, VP and GM, Dell India said.
Meanwhile, the company has also said it will be launching several products and solutions to help companies cut time and money spent on information technology. Dell plans to do this by introducing products that will have fewer moving parts and require lesser manual intervention.
