Have you ever wondered why an ad for a pair of shoes or a bag you have searched online keeps popping up on your browser for several weeks? The answer is online tracking. Most apps and websites track users' online activities and collect data. It allows trackers to create users' online profiles, which help them serve ads that they perceive to be of relevance to users. Though the outcome of the process seems harmless, it is against the basic tenets of user privacy. DuckDuckGo is one of the search engines that promises privacy-focus experience with in-built tracker blocker, encryption enforcer,