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British home appliance maker Dyson on Tuesday launched two new brands of vacuum cleaners equipped with dust-detecting laser technology as the company tries to expand sales here amid the pandemic-induced stay-at-home trend.
Dyson's V15 Detect and V12 Detect Slim cordless vacuum cleaners will be sold in South Korea with price tags of 1.24 million won ($1,100) and 1.09 million won, respectively. The two vacuum cleaners were already launched in select markets earlier this year.
Dyson said the latest vacuum cleaners boast a laser technology on the cleaning head that reveals micro dust and dirt particles on the floor, reports Yonhap news agency.
They also have a piezo sensor that can measure and count dust particles, and show such data on an LCD screen. The sensor, which converts vibrations into electric signals, counts the particles 15,000 times a second, according to the company.
Dyson hopes the latest products can boost sales in South Korea, where it competes against home-grown tech giants, like Samsung Electronics Co. and LG Electronics Inc.
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The company in January opened its first flagship store in South Korea to better target local consumers here.
Last year, Dyson's vacuum cleaner with an omnidirectional head, the Omni-glide, was launched in South Korea first in the world.
--IANS
na/
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