E-commerce majors leveraging technology to power biggest festival sales

Cutting-edge technology is helping Amazon and Flipkart mount their biggest festival sale events

On a sunny day recently, Amazon India vice-president Manish Tiwary arrived at a 5-star hotel to address thousands of customers, employees and ecosystem partners. Tiwary was there to talk about the e-commerce giant’s flagship sale ‘Great Indian Festival’ (GIF) which would be hosted for a month for the first time. Unlike previous such addresses, the difference this time was that the whole event was a virtual experience which became necessary due to the challenges thrown by the Covid-19 pandemic.

Amazon, along with event firm Wizcraft, created the experience by using 3D animation and VFX technology to bring alive a simple Chroma