FB is ubiquitous, but will it be trusted?

This is the moment for it to decide if it will rise and fall like TV or earn respect

This has been the year of Facebook. Its stock price has increased by around 50 per cent as it continues to assert its dominance in user activity and digital ad revenue. It undercut one of the companies trying to catch up with it, Snap, by adding a similar feature, Stories, to its increasingly dominant Instagram service. And scrutiny surrounding its role in the 2016 presidential election continues to grow, as politicians seek more information about Russia’s involvement on Facebook in the weeks and months leading up to last November.

How should Facebook respond to its moment? To think about where