Fitbit plans to expand portfolio of products, double marketing efforts

Fitbit plans to expand portfolio of products, double marketing efforts

Almost three years into its India sojourn, the activity tracker and wearables brand Fitbit is looking to settle in. From being seen as a niche product for a niche audience, the American health and fitness company is expanding its portfolio of products, ramping up retail touch points and doubling its marketing efforts. The brand is now positioning itself as a ‘life companion’ rather than a fitness tracker and wants to be seen as a platform for people who want to live healthier, get fit and be active, rather than just a device. 

India is one of Fitbit’s fastest growing markets in