Global smartphone market sinks 9.7% YoY in Q3; only Apple in green in top 5

Samsung continues to hold the top spot with 21.2 per cent share as emerging markets contribute the most to global decline in smartphone shipments

Worldwide smartphone shipments declined 9.7 per cent year-over-year to 301.9 million units in the third quarter of 2022 (3Q22), according to preliminary data from the International Data Corporation (IDC). Among the top five, Apple is the only smartphone company to register positive growth of 1.6 per cent at 51.9 million shipments in Q3.

"A majority of the decline came from emerging markets where lack of demand, rising costs, and inflation impacted consumers with lesser disposable incomes," said Nabila Popal, research director with IDC's Worldwide Tracker team. "While Apple is the only vendor to deliver positive growth this quarter, it still