 "apple, iphone")
Global technology major Apple Inc could be planning to lower the online price of its iPhone 5S handset in India, mainly to expand its loyalty base in the country, according to media reports. The sharp reduction in the iPhone 5S price – from Rs 18,000 at present – is said to be part of an exclusive online market strategy of Apple, which aims to dominate India’s mid-range smartphone market segment.
To wrest a larger share of the market in this segment from rival Android players like Samsung, Motorola, Lenovo, Oppo and Asus, the Apple iPhone 5S will have the latest version
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