Google helping mobile publishing? Some publishers are not so sure

Google started AMP because it worried that competitors like Facebook were drawing web surfers

Last month, Federico Viticci, who runs MacStories, a news site devoted to Apple and its products, made a change in how the site publishes articles for mobile gadgets. MacStories, he declared, would no longer support a Google-backed method for faster loading of mobile web pages, called Accelerated Mobile Pages (AMP).

Viticci said MacStories’s pages already loaded quickly without Google’s help. He also didn’t like the idea of Google’s obscuring his site’s links — with AMP, they read google.com instead of macstories.net — in the interest of expediency.

“Feels good” to no longer use the Google standard, Viticci wrote on Twitter. Viticci’s experience