Google introduces new tools on YouTube to make video ads more shoppable

YouTube announced Video action campaigns, a simple and cost-effective way to drive more conversions across its platform

Google has introduced new direct response tools on YouTube that make videos more shoppable, use automation to drive conversions, and help advertisers better understand attribution.

With YouTube, marketers have the flexibility to shift budgets and invest in driving the results that matter most.

"As businesses begin to reopen, they have an opportunity to use video to drive both online and offline actions on YouTube, where 70 percent of people say they bought a brand as a result of seeing it on our platform," Nicky Rettke, Director, Product Management, YouTube Ads said in a statement.

To help businesses establish a stronger