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Google launches YouTube Go to tap offline users in India

This'll allow Google to tap new data starved users and engage with them before they come online.

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Google is simplifying how advertisers can exclude specific sites, channels and videos across YouTube and Google’s display network. Photo: reuters

BS Reporter Bengaluru
Google has launched the beta version of its YouTube Go app targeted at low income consumers, allowing users to preview videos, saving video offline and share with friends on the app without using any data.
The move to allow users share videos offline on YouTube Go app - similar to sharing files on Shareit, will allow Google to tap new data starved users and engage with them before they come online.
Google plans to have activities in Udaipur over the next few weeks to gather insights from consumers on using the app.
"With the rapid transformation sweeping India's mobile internet landscape, we know

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