Business Standard

Google makes it easier to find live TV, adds sport shows in Search

Google added TV shows and movie recommendations in Search last year. It will now start showing recommendations for live content from cable and broadcast providers

Google Home and Home Mini speakers

Google Home and Home Mini speakers

IANS San Francisco

Google has added new features in its Search where users can quickly find live sports and TV shows.

Currently available in the US, people will see live TV options for MLB (Major League Baseball) and NBA games.

Google said it will integrate more leagues in the future.

"You can also find live TV options by searching for the individual team or game." The company said in a statement on Thursday.

Last year, Google added a new way to find TV shows and movie recommendations in Search.

Starting this week, "we're enhancing this feature by adding carousels of live content from cable and broadcast providers. These recommendations will show content on live TV so you can keep track of everything that's available to you," said Google.

 

When you search for things like "what to watch" or "good shows to watch" on mobile, you'll now have visibility into both streaming and live TV shows.

The "On TV now" carousel shows people programming across multiple channels that's currently airing, while "On TV later" shows them recommendations for future programming.

--IANS

na/

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

Don't miss the most important news and views of the day. Get them on our Telegram channel

First Published: Aug 14 2020 | 10:46 AM IST

Explore News