Google takes on Apple in India with music streaming service at Rs 89/month

The Silicon Valley giant's move is a third lower than Apple's subscription fee of Rs 120

Following in the footsteps of US-based iPhone maker Apple,  technology giant Google has launched its subscription-based music streaming service in India — a move that aims to build loyalty among the subscribers to remain in its ecosystem, and take on local rivals like Gaana and Saavn.

The multinational company’s move to charge a monthly subscription for Google Play Music also underscores a shift, that Indian customers are likely to pay for a service than consume it with advertisements. 

Google Play Music, launched on Wednesday, is priced at Rs 89 a month, compared to Rs 120 for Apple Music. Apple, however, has