Business Standard

Google to change its algorithm to favour mobile websites

From April 21, the algorithm will start favoring mobile-friendly websites and ranking them higher in search

ANI Wellington

Google will soon change the way how the search engine recommends websites on smartphones wherein it will favour those websites that Google defines as "mobile-friendly" and make them appear at the top of the rankings.

According to Stuff.co.nz, websites that do not meet the description will be demoted in Google search results on smartphones while those meeting the criteria will appear in top rankings.

Google's new formula will have a huge impact on how and where people spend their money, provided more people are relying on their smartphones to compare products in stores and look for restaurants.

Itai Sadan, CEO of website-building service Duda said that some sites will see a drastic change in the number of people visiting their websites from mobile devices.

 

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First Published: Apr 20 2015 | 12:35 PM IST

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