The year gone by can rightly be called a turning point with respect to election campaigns in India. The Delhi Assembly polls and national elections saw rigorous use of social media tools for campaigns. These became an instant hit among people.
Now, in 2015, this mode of campaigning has been taken to a whole new level, because of Frankly.me. The app helps users get personalised video messages from celebrities to the questions they post on the platform.
The immensely popular app was the talk of the town during the recent Delhi Assembly elections. The fact that Arvind Kejriwal and Kiran Bedi used the platform to reach out to people made it more creative and innovative.
The app can be downloaded for free from the Google Play Store and Apple's App Store. You can log in using their Facebook or Google accounts also and choose which celebrity to follow. The most popular video responses of the celebrities that you have followed will appear in your feeds. The discover tab allows you to find celebrities.
Once you post a question, other users can vote for the question and the questions with the most votes are answered by the celebrity.
It is not a new fact that social media platforms such as Twitter and Facebook have taken interaction to a completely different level. Thanks to these platforms, a reply or a personalised message from celebrities is not a novel concept. However, these platforms are often not managed by the celebrity. Here's where Frankly.me stands out.
The app, launched in December 2014, has a very simple user interface. It has a a pool of celebrities from across various platforms including Arvind Kejriwal, Kunal Bahl of Snapdeal, Javed Akhtar, author Sandeep Unnithan, musician Tochi Raina, Kiran Bedi and commentator Jatin Sapru.
