Business Standard

Here's what is holding back augmented and virtual reality market in India

Despite its potential, there are still some major issues that need to be addressed

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Chirag Prajapati | Tech in Asia
India has seen 170 AR/VR startups rise in the past few years. The AR/VR market there is expected to grow at a compound annual growth rate (CAGR) of 76 percent over the next five years. AR/VR has impacted various industries in the country, such as consumer goods, retail, real estate, and automotives.
 
But despite its potential, there are still some major issues that need to be addressed. Let’s take a deeper look.

Positive trends
 
The key drivers of AR/VR adoption in India are the advent of 4G technology and high-speed communication combined with the increasing number of smartphone users. Local

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