Here's why Amazon introduced 70 new devices and services at one go

Amazon is racing the likes of Google, Apple Inc. and Microsoft Corp. to position its technology at the center of our Jetsons-like home of the future

Last week, in the span of about an hour, Amazon.com Inc. introduced 70 new devices and services to an inundated tech press at its Seattle headquarters. There were new Echoes, an Alexa-equipped subwoofer, a DVR, Alexa for the car—even a microwave. It felt a little like the e-commerce giant was throwing spaghetti at the wall to see what would stick. And “now you can reheat the spaghetti in an Alexa-powered microwave,” quipped my colleague Alistair on Twitter.

But this is Amazon, and there’s usually a method behind the madness. So let’s look a bit closer.  

Amazon is racing the likes