Here's why people fall for fake profiles online, and how you can spot one

According to an estimate, 3 to 4 per cent of accounts in Facebook, or approximately 66 million to 88 million profiles, are fake but haven't yet been detected

The first step in conducting online propaganda efforts and misinformation campaigns is almost always a fake social media profile. Phony profiles for nonexistent people worm their way into the social networks of real people, where they can spread their falsehoods. But neither social media companies nor technological innovations offer reliable ways to identify and remove social media profiles that don’t represent actual authentic people.

It might sound positive that over six months in late 2017 and early 2018, Facebook detected and suspended some 1.3 billion fake accounts. But an estimated  3 to 4 percent of