How Adobe's tech is helping Tata CLiQ compete with e-commerce rivals

Access to Adobe Analytics dashboards and reports enables everyone in the Tata CLiQ ecosystem to dive deeply into data, track sales and make advanced analyses such as assessing customer purchase intent

The Coronavirus (Covid-19) pandemic has accelerated the shift to e-commerce, with an increasing number of consumers shopping online more frequently. This presents an opportunity and a challenge for Tata CLiQ, the Tata Group's e-commerce platform, as it competes with other business-to-consumer online marketplaces such as Amazon, Walmart-owned Flipkart and Reliance’s JioMart.

But Tata CLiQ is well-positioned for success, as it places delivering excellent customer experiences — whether on a mobile app or its website — at the forefront of its business. The brand prioritises customer experiences by continually working to understand what customers want and adapting interactions accordingly. That includes