Business Standard

How an app that creates versions of faces kicked up a social media storm

With the FaceApp episode, as the afterthoughts show, our concerns do not match our understanding of privacy issues

FaceApp versions of cricketer Virat Kohli, US President Donald Trump and Facebook founder Mark Zuckerberg
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FaceApp versions of cricketer Virat Kohli, US President Donald Trump and Facebook founder Mark Zuckerberg

Ritwik Sharma
Who: For most of us, social media is not only the repository of all kinds of facts and alternative facts, but also an irresistible fuel for narcissism. The newest trend that is testimony to the latter is a mobile application called FaceApp that has spread among users like the plague. In the last one week, 150 million people have downloaded the app developed by a Russian company called Wireless Lab. And why wouldn’t you? FaceApp uses an age filter to show users what they will look like after 40 years.

Where: Well, as the numbers suggest, everywhere. And everyone, from celebrities

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