How chatbots, data analytics technologies are transforming the stock market

Brokerage firms are aggressively investing in technologies, especially to cater to tech-savvy millennials with high disposable incomes, who are flocking to the stock market to create wealth

Time was when Praveen Shirole went through a raft of recommendations from share broking houses or stayed glued to business channels on television to get ideas on how to play the stock market. Now, the Mumbai-based Shirole, who is in his early 30s and has been investing in equities for the last seven years, gets his queries answered by a chatbot, receives stock tips based on his interests, and places his trade orders through a mobile app.

“I’m receiving recommendations based on my interests. It seems someone is analysing my interest areas,” says Shriole. “For example, after this year’s Union Budget,