Anil Bandawane, a farmer living outside Pune, India, was fed up with the poor advice he was getting from the government’s national hotline for agricultural queries. Life as a farmer in India can be isolating, and he felt cut off from his peers.
So he started a WhatsApp group called Baliraja (which roughly means “farmer king” in the Marathi language). The group, which allows his fellow farmers across the country to exchange expertise and support on the popular messaging platform, gained so much traction that Mr. Bandawane has created more than a dozen different subgroups for various districts.
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