How technology is changing the silhouettes of fashion in Covid times

From omnichannel, to AI, to 3D technology, the fashion industry is in the middle of a digital revolution

The year 2020 has been a remarkable one for businesses in general, but the one underlying theme that keeps popping up is the smart way companies used technology to reach out to customers. The fashion industry is no different. With shopping malls closed and with customers going online, fashion brands have had to reinvent themselves to reach out to customers.

When entrepreneurs Arti Gupta and Kuntal Malia decided to start a venture offering fashion services for Indian women, they were sure that use of technologies like Artificial Intelligence and use of data scientists to understand things like size, silhouettes and