HP launches colour laser printing systems

HP India on Wednesday unveiled a broad portfolio of colour laser printing systems and solutions that, it claims, set a new standard in colour printing quality for businesses. These offerings are designed to provide customers with more choice and value for brilliant, easy-to-manage colour output.

The colour laser printer market in India for 2005 was 15,434 units (growth of almost 100 per cent over 2004). This market in India is expected to treble over the next four years.

HP India presently enjoys a marketshare of 89 per cent in the colour laser printer market, a release said.

HP's key objectives are to expand the overall colour laser market by accelerating growth in the SMB market segment. To accelerate the growth, HP is launching three new colour laser printers.

It plans to launch newly formulated, third-generation HP ColorSphere Toners. It aims to introduce special features like colour access control and colour cartridge out which enable SMBs to get benefits of colour printing while keeping their printing costs in check, the company said.

HP is also planning to launch an aggressive Geographical

Expansion Programme to increase penetration of colour laser printers in Class B and Class C cities.