Huawei bets big with a premium price

Huawei is rolling out the Mate 10 Pro - plus two sibling devices, one less expensive and lower spec, the other pricier and sleeker - in Europe, in the Middle East and elsewhere in Asia.

The phone takes dazzling photos and sports advanced artificial intelligence. Its display stretches gloriously from edge to edge. And at nearly $1,000, it pushes into eye-watering territory on price.

But the Mate 10 Pro isn’t the latest high-end offering from Samsung or Apple. It comes from China — a country that, for all its growing sophistication in technology, has yet to produce a name like Lexus, Canon or Samsung that consumers around the globe associate with premium quality at premium prices.

Huawei Technologies, the new smartphone’s creator, thinks the world is ready to pay top dollar for a Chinese product.