IBM launches AI-powered Enterprise Marketing Cloud Services

Company says consumer data of Indian customers using IBM cloud services to be stored in India

Global technology major, IBM has launched its artificial intelligence (AI)-powered Enterprise Marketing Cloud Services in India which will be hosted at its data centre in Chennai. 

According to the company, this would enable Indian customers to host their consumer data in India, which would help them in complying with local regulations.

"India is poised for data revolution. With data revolution, issue of data privacy props up. IBM is the first company to offer AI-enabled cloud services for enterprises in which customers can host their data in India,” said Harriet Green, Chairman and CEO of IBM Asia Pacific. “This enterprise-class cloud solution will