If your mobile ads annoy users, it's your fault. Here's how to get it right

Tech-savvy audiences expect a seamless interface, reports Tech in Asia

It’s not enough to just stuff a poorly-placed ad into your app and hope for the best. With trends like big data, artificial intelligence, and streamable videos catching on, developers now have a wealth of tools to choose from.

Here are five strategies to maximise revenue through better ad performance.

1) Use creatives that actually work with your app. Your users will appreciate it

If you’re looking beyond banners, look to 15-second long videos, or interactive ads.

Fifty-two percent of mobile game developers say that video game ads provide the highest per-user revenue compared to other forms of in-game advertising, according to Zikai Fang,