Spend by Indians on friendship and dating apps doubles in 2022

The growth in India's spending is far higher than the global average year-on-year (YoY) increase of 12 per cent for this category of apps in 2022 compared to the previous year

Amid the uncertain times, Indians have latched on to dating and friendship apps like never before with the spend in this category seeing the highest-ever growth in 2022, according to data by App Annie.

Based on the data from Android and Apple IOs platforms, Indian consumers spent $9.9 million up to December 2022 in dating and friendship apps. This is more than double compared to the same period last year ($4.5 million). They had forked out money in app purchases to get unlimited swipes or enhance their profiles to get that perfect match.

The growth in India’s spending is far