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At Yahoo’s first-ever Mobile Developer Meetups in India, held in Gurgaon and Bangalore this week, over 350 app developers gathered to understand how apps are used in India – insights into apps and their usage, emerging growth categories and device adoption trends.
In a presentation, State of the App Nation in India, the Flurry team from Yahoo showed that Asia and India lead the phablet revolution, which is the fastest growing mobile device globally: 38% of user sessions in India are on phablets as compared 21% in the US, as measured by Flurry. India is also remarkable as a market for the diversity of apps, when it comes to usage. App use is shifting from entertainment to more functional categories that are utilitarian and enhance productivity: personalization and news are currently the fastest growing app categories in India.
The move from e-commerce to m-commerce is accelerating, as more and more Indians shop via apps on their mobile phones. However, unlike other Asian markets, Indians do not shop during mealtimes.
Gaming remains one of the most engaged categories. Mirroring the trend across Asia, Indian users prefer action and arcade games, and outpace Americans and Asians for games like Subway Surfers and Temple Run.
This analysis was determined on the basis of data gleaned from over 700,000 apps and 1.8 billion devices from across the world, and the 42,000 apps and 82 million devices from India, that use Flurry.
This analysis was determined on the basis of data gleaned from over 700,000 apps and 1.8 billion devices from across the world, and the 42,000 apps and 82 million devices from India, that use Flurry.
“As a market, India is undergoing tremendous change. With increasing usage of phablets, rise of m-commerce and diversification of apps, the time is right for developers to leverage this appetite for apps and lead the curve. India has a huge and talented mobile developer base. We want to support app makers by equipping them with analytics and tools to build better apps, grow usage and monetise faster,” said Christopher Klotzbach, Head of Product Marketing, Flurry, Yahoo.
