 "E-commerce, Online shopping")
Affle’s MAAS, a unified mobile advertising platform, and Sensor Tower (a US-based mobile app store marketing intelligence company) have jointly studied the key factors that accelerated e-commerce adoption in India and Southeast Asia in the recent past, and how Covid-19 has shaped shopping behaviour. Their findings are summarised in the report, The Dawn of the New-Age Shopper in the New Normal.
Daily active users for shopping apps
In India, daily active user (DAU) growth in top shopping apps accelerated in the past three quarters, after Club Factory’s removal from app stores dampened growth in mid-2020. The top
Daily active users for shopping apps
In India, daily active user (DAU) growth in top shopping apps accelerated in the past three quarters, after Club Factory’s removal from app stores dampened growth in mid-2020. The top
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