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Indian short video apps have filled the TikTok void: RedSeer report

Daily unique active users for these apps are at 97 per cent of the total number in June 2020, when TikTok was banned in India

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In less than one year since the Tik Tok ban, Indian platforms have shown a strong V-shaped recovery, bouncing back to 100 per cent of pre-ban daily user base

Neha Alawadhi New Delhi
Indian short form or short video apps have successfully retained 67 per cent of the TikTok-era users, with daily unique active users at 97 per cent of the total number in June 2020, when TikTok was banned in India, a new report by research firm RedSeer Consulting has found.
 
Indian short video apps have on-boarded 30-35 per cent new users in the past year as a result of increased supplier push and aggressive marketing by platforms, the report, titled ‘Short-form video - The Rise of Made in India digital content’ has found. The study focused on major Indian short

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