Business Standard

Tuesday, January 07, 2025 | 07:07 PM ISTEN Hindi

Notification Icon
userprofile IconSearch

Inside Google's struggle to filter lies from breaking news

Facebook has a fake news problem. Google has an evil unicorn problem

Inside Google’s struggle to filter lies from breaking news
Premium

Mark Bergen | Bloomberg
Facebook has a fake news problem. Google has an evil unicorn problem.

“Evil unicorns” — a term some Google engineers once coined, according to a former executive — are unverified posts on obscure topics, full of lies. They pop up from time to time on the web and find their way into Google's search results. In an ideal world, Google’s search algorithm should force these fake, pernicious creatures so low in search results that they are buried deep in the web where few can find them.

Here's the problem: These unicorns — no, they've got nothing to do with highly valued start-ups

What you get on BS Premium?

  • Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Preferential invites to Business Standard events.
  • Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in